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Sunday, September 2, 2012

GV11 ~ Creative use of 2D media

In April 2011, I was tasked, as part of my school project, to design promotional materials for an arbitrary products or services.

This project required a group of 4 members to select or create an arbitrary product or service and produces promotional materials like posters for it. In the end, our group decided to cafe and we named it OOZE! We had also decided to came up with posters, invitation cards and also menu as our promotional materials.

OOZE is a cafe that sells delicious and healthy dessert like yogurts or low fat cake. Furthermore, we decided to follow the concept of the famous Japanese "Maid Cafe" but in our cafe, the customers will be served by handsome young men dressed in suit and were also celebrity look alike! Just imagine being served by "Tom Cruise" or even "Zac Effron" while enjoying non-sinful yet delicious dessert! Indeed, this is an pleasure that will make anyone go Oozeeee~

*Group Members: Choo Kok Boon, Lim Pei Qian, Lee Jia Xia, Dai Mu Rong.

1. LOGO





2. POSTERS

To make things more interesting, we decided to create a poster that is out of the traditional rectangular shape! All our posters will be in a shape of a man and designed with the theme that will represent a certain celebrity. The size of the poster will be in 1:1 ratio with the celebrity that it represent. Furthermore, The middle of the poster can be opened up like a window to reveal our more information and also the dessert that represent and also named after a certain celebrity.

2.1 IronMan

The back of the poster.


Front of the poster with the middle opened.

2.2 Ronaldo

The back of the poster.


The front of the poster with its middle opened.

2.3 Zac Effron

The back of the poster.

The front of the poster with its middle opened.



3. INVITATION CARD

The invitation card will also be in the shape of a man wearing a suit! when you pulled out the content, it will reveal the relevant information. Furthermore, the invitation card will be placed on the poster itself thus when the audience opened the middle of the posters, they will see the card and also take one for more information.


The front of the invitation card

 The back of the invitation card.

 The cover for the invitation card.



4. MENU

To ensure unity and a common identity in all our promotional materials and ideas, we had decided to use the shape of a man for our menu too. It will be a fold out leaflet in the shape of a men in suit.

Page 1
  Page 2.



5. DISCLAIMER

All design ideas in this post are original and copyright belongs to the *Group Members mentioned at the start. However, some graphic works that we found online belongs to other designers whose names might not be available at that time or even now. We acknowledged and thank them for their graphic designs. However, this project is of educational and school purposes so no profits are obtained from this project.

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